“You sold my condo in 23 days, less than half the average market time,” says one of Juan Leal’s satisfied clients. The fact is Juan has an impressive list-to-sale ratio of 97% — which means clients who list with him need list only once. That remarkable statistic stands in stark contrast to the case of many other agents, for whom 70% of their listings don’t sell the first time around.
When asked the secret of his extraordinary success, Juan, who got into the real estate business in 2005, points to his marketing abilities, negotiating skills, and sales experience. You could even say he wrote the book on the subject — in this case, a bestselling ebook called TOP DOLLAR: The 10 Proven Strategies that Cause Houses to Sell Faster and For More Money.
Juan, who holds a degree in International Business from Florida International University in Miami, specializes in the real estate needs of sophisticated and demanding buyers and focuses on luxury listings of single family homes in Miami Beach, South of Fifth, and Coral Gables, as well as condos such as The Continuum on South Beach, Yacht Club at Aventura, and Portofino Tower in Miami Beach.
A seasoned sales person with a reputation for excelling, as well as a perfectionist who focuses on representing his clients’ best interests, Juan often gets buyers discounts of 6%-10% off a property’s listed price where others average discounts of only 3% or less.
Says another of Juan’s clients, “We saved over $5,600 on the purchase of our first home, thanks to Juan. There is no one we can recommend more highly.”
Born in the Dominican Republic, Juan was only two years old when his family relocated to the U.S. He grew up in Coral Gables, later moving to Miami Beach and, subsequently, Brickell. He loves photography, videomaking, snowboarding, skating, and basketball.